The biggest brand in the sports retail industry just opened
at largest mall in Qatar.
Adidas Originals opened at Doha Festival City last May 22. Adidas
Originals, which has different product line compared to the main merchandise, is
located at the 1st floor of the DFC. The new showroom features
exclusives like the NMD collection, perennial favorite Stan Smith footwear, Iniki
running shoes and re-released shoes from the past Adidas line-ups, as well as a
wide selection of lifestyle and casual clothes and footwear.
What makes the opening of the Adidas Original showroom more
epic is the fact that it is inside, the largest and “smartest” mall in Qatar. Doha
Festival City opened last April 5 and is considered one of the biggest malls in
the Middle East, and the largest in Qatar. The 244,000-square meter mall also
prides itself in being a “smart mall.” Offering smart car parking, digital
wayfinding, an extensive digital media network and free high speed Wi-Fi. As
well as what it calls “edutainment”, entertainment which is also educational.
This is the second Adidas Originals store opened by Sports
Corner, the first showroom is located at the Mall of Qatar.
Adidas Originals and Doha Festival City—a perfect match! So
head on down to DFC and check out what the biggest brand and the largest mall
has to offer.